5 SEO Tips for Small Businesses in 2021

Making a presence for your company online is a must for all small businesses in 2021. By harnessing the power of search engine optimisation, or SEO, you can get the message out about your products and services more effectively.

1. Invest in Quality Copy

In the world of online marketing, quality content is king. Algorithms highly favour content that is accurate, well-written, and updated frequently. Quality copy is not only an investment: It is also a necessity. Even if you have the perfect keywords, stuffing them into poor writing will not get you the anticipated results.

2. Focus Your Efforts on Local Customers

Whether you run a retail store, restaurant, plumbing company, or other services, you want to connect with potential local customers. Google’s algorithm prioritises local businesses in search results, even if the search term does not explicitly ask for it. Set up a Google My Business profile for free, and you will receive alerts that allow you to respond to reviews and answer questions from your customers.

3. Don’t Forget About Voice Search

Voice searches through Siri, Alexa, Google Home, and other devices are increasing exponentially, and you don’t want to miss out on these online marketing opportunities. Optimise the content on your landing pages to give potential customers quick answers to the questions they are asking the most.

4. Harness Expert Help

SEO can be complicated, so harnessing the power of a professional SEO service is a must. From keyword research to a comprehensive digital marketing strategy, an SEO expert is an invaluable resource.

5. Start Today

Small business owners are some of the busiest people around! Since SEO helps drive new customers to your business, it is a task that deserves to get moved to the top of your to-do list. If necessary, temporarily delay or delegate other duties to implement your SEO strategy as soon as possible.